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PPC Specialist

Software Technology Lincoln, NE

Job Description

We will provide you with:

  • Excellent Hours. Work Monday through Friday and enjoy weekends off!
  • Casual Environment. Be comfortable in our casual dress environment.
  • Paid Time Off. Enjoy paid time off and paid holidays.
  • Great Coverage. Take advantage of health, dental, and vision policies.
  • Peace of Mind. Invest in your future by taking advantage of a 7% 401K match.
  • A Great Team. Collaborate with smart, curious, hardworking individuals.
  • Career Development. Extensive product training and opportunities for growth.
  • Performance Compensation. Be rewarded for your hard work with performance-based merits.
  • Terrific Food. Enjoy regular employee appreciation lunches on us.


As a PPC Specialist, you will:

  • Be Challenged. Plan, create, implement, track, analyze, and optimize Paid Search campaigns in Google AdWords, Capterra, Bing, other PPC and search engines.
  • Communicate. Prepare written and verbal reports on PPC strategy and the quantitative results from implementing the strategy.
  • Research. Mine keywords and queries to identify new and negative keywords, and keep up to date on the latest digital marketing and paid research trends.
  • Budget. Manage the pay-per-click budget and recommend adjustments to take advantages of new opportunities.


A great fit for this position has:

  • A Bachelor’s degree preferred in Business Administration, Marketing, related field, or equivalent experience.
  • 2+ years’ SEM campaign experience.
  • Google Analytics and Google Ads certification preferred.
  • Intermediate to advanced proficiency in MS Excel.
  • Exceptional ability to think critically and solve problems.
  • Ability to analyze data and formulate strategic and tactical insights.
  • Excellent verbal, written, and organizational skills.

Job Details

Date Posted December 7, 2018
Date Closes January 6, 2019
Located In Lincoln, NE
Job Type Full-time Employee
Shift Custom
SOC Category 19-3021.00 Market Research Analysts
Zipcode 68512

This job requires the following skills

  • Sales / Marketing / Communications - Software
  • Microsoft - Excel
  • Search Engine Optimization
  • Marketing Strategy
  • Google AdWords
  • Google Analytics
  • Web marketing Pay-per-click

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