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Creative MKTG II

Amazon New York, NY
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As an Art Director in the Brand Innovation Lab team, you'll be creating one-of-a-kind campaigns for a wide range of global Financial Services and Hospitality brands. You'll partner with creative directors, copywriters, designers, solutions managers and producers to create innovative work using the full Amazon canvas (i.e. Prime Video, TNF, Alexa, Twitch, IMDb, Amazon Music, Amazon Live) and campaigns that benefit the end customer while meeting client needs and pushing the creative envelope. Your portfolio should feature interesting, insight-driven campaigns and ideas that solve advertiser problems through a variety of different media channels, including but not limited to video, social, digital, activations, radio, gaming, and outdoor. This role will be client-facing, so having good presentation skills to share work in a succinct and compelling way is important.

Key job responsibilities
* Concept, design and execute innovative ad campaigns and experiences for global FinServ and Hospitality brands
* Partner with copywriters, designers, solutions managers, developers, strategists and producers to create customer-focused solutions that deliver on advertiser objectives
* Create campaigns under the guidance of Creative Directors, collaborating with internal teams, clients and external agency partners
* Deliver high-quality designs and stellar art direction for campaigns across different Amazon touch points
* In-depth understanding of Sketch, Photoshop, Illustrator, InDesign and Keynote
* Data-driven and obsessed with understanding customers and making work that delivers results
* Present ideas and campaigns to internal stakeholders as well as external agencies and clients
* Proven ability to ideate for film, print, digital, out-of-home, experiential and social
* Ability to manage multiple projects at one time to make aggressive deadlines



A day in the life
From inception through launch, you will be responsible for ideating and delivering ambitious concepts and using data to iterate and improve, translating needs and constraints into simple, intuitive, and creative customer-focused solutions. You will be comfortable with leading ideation sessions, presenting and articulating end-to-end experiences, and turning that vision into high-quality advertising campaigns. Your daily activities may include:
* Brainstorming and improving campaign ideas and creating presentation decks
* Presenting a campaign to brand clients and their partner media agency
* Partnering with Amazon Music to create a CX that drives charity donations for a FinServ client
* Designing a virtual travel experience for a brand inspired by a Prime Video original
* Working through creative messaging feedback with clients, Legal and PR



About the team
Amazon's Brand Innovation Lab works with brands and agencies to develop campaigns that engage consumers at multiple stages of the marketing journey, building brand awareness, relevance, consideration, acquisition and loyalty. Our global creative team of storytellers and innovators include strategists, creatives, design technologists, engineers, producers and more, collaborating to create solutions customized to our advertisers' goals.
Date Posted September 4, 2024
Date Closes October 4, 2024
Requisition 2737062
Located In New york, NY
SOC Category 00-0000.00
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