Product Manager

Our client, a leader in biochemical research is seeking a Product Manager with full product marketing responsibilities and ownership of assigned current portfolio of products.  This position will develop, implement, and drive marketing strategies and plans; conduct market research and competitive product analysis activities; own go-to-market strategies; and drive the commercialization and profit and loss of new products.  This position is also responsible for performing other duties as assigned by the management.

ESSENTIAL DUTIES AND FUNCTIONS:

• Develop and implement annual Marketing Plan based on a comprehensive understanding of the market, competitive landscape, product positioning, promotion of growth and value to customers, and support of sales and distribution partners.

• Partner with Marketing Communications to build and/or maintain a library of collateral tools that support sales and promotional efforts.

• Maintain product portfolio metrics for product growth, meeting forecast expectations, alignment of demand with manufacturing, and overall performance goals.

• Lead generation and product awareness programs that promote both growth and increased market share.

• Provide continual training of products to sales and distribution partners that includes market dynamics, value strategies and pricing, enhanced messaging, and promotional campaigns.

• Conduct market research that provides insights into current and future opportunities with the product portfolio.

• Collaborate with market partners, Business Development, Sales, and R&D to identify opportunities to enhance current products and/or identify products for portfolio expansion.

• Develop a Key Opinion Leader (KOL) program for your product portfolio.

• Strong collaboration and partnership with internal and external stakeholders. 

REQUIREMENTS:

• Bachelor’s degree in marketing.

• MBA is favorable for this position.

• Minimum of three of product marketing experience