Our client, a leader in biochemical research is seeking a Product Manager with full product marketing responsibilities and ownership of assigned current portfolio of products. This position will develop, implement, and drive marketing strategies and plans; conduct market research and competitive product analysis activities; own go-to-market strategies; and drive the commercialization and profit and loss of new products. This position is also responsible for performing other duties as assigned by the management.
ESSENTIAL DUTIES AND FUNCTIONS:
Develop and implement annual Marketing Plan based on a comprehensive understanding of the market, competitive landscape, product positioning, promotion of growth and value to customers, and support of sales and distribution partners.
Partner with Marketing Communications to build and/or maintain a library of collateral tools that support sales and promotional efforts.
Maintain product portfolio metrics for product growth, meeting forecast expectations, alignment of demand with manufacturing, and overall performance goals.
Lead generation and product awareness programs that promote both growth and increased market share.
Provide continual training of products to sales and distribution partners that includes market dynamics, value strategies and pricing, enhanced messaging, and promotional campaigns.
Conduct market research that provides insights into current and future opportunities with the product portfolio.
Collaborate with market partners, Business Development, Sales, and R&D to identify opportunities to enhance current products and/or identify products for portfolio expansion.
Develop a Key Opinion Leader (KOL) program for your product portfolio.
Strong collaboration and partnership with internal and external stakeholders.
Bachelor’s degree in marketing.
MBA is favorable for this position.
Minimum of three of product marketing experience
|Date Posted||June 23, 2022|
|Date Closes||July 23, 2022|
|Located In||La Vista, NE|
|Job Type||Full-time Employee|
|Compensation||Salary, $70,000 - $90,000|
|SOC Category||11-2021.00 Marketing Managers|
This job requires the following skills
This job is related other jobs in these career categories