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Marketing Manager - 22120

Scantron Corporation Saint Paul, MN
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Job Description

BUILD your career with a global, diversified company that provides market leading assessment capabilities and technology services to help clients around the world achieve their goals.

 

LIVE your passion through a culture that actively supports community involvement and embraces a "whole person" company benefits philosophy including a compensation package designed for your total well-being.

 

CREATE our future by empowering organizations of all sizes to monitor, measure, and understand information in order to improve effectiveness.  For more than four decades, we have been recognized as the trusted source for reliable data capture, assessment, and analysis.

 

 

We are the iconic brand in assessment and technology services.  We are Scantron professionals.

 

Scantron is a global, diversified company that provides market leading assessment capabilities and technology services to help learners, educators, business owners, and professionals around the world achieve their goals.  We empower organizations of all sizes to monitor, measure, and understand information in order to improve effectiveness.  For more than four decades, the Scantron brand has been recognized as the trusted source for assessments, analytics, technology services, managed print, and data capture solutions.  Scantron is headquartered in Eagan, MN, with offices in Omaha, NE, Columbia, PA, and in the Research Triangle of NC. www.Scantron.com

 

 

Rewards

·  Take charge of your future with our generous 401K savings plan with company match, which is vested from day one.

·  Participate in our company wide well-being program that also serves to lower your annual health insurance premiums.

·  Explore new education opportunities with our Tuition Reimbursement Plan which covers up to $5,250.

·  We offer work-life flexibility, meeting personal obligations along with professional success.

 

 

 

Position Summary

Produce and create marketing campaigns, collateral materials, and website page modifications for the Scantron Technology Solutions line of business and Public Sector markets.

 

Key Duties / Responsibilities

  • Create and execute marketing campaigns and materials including planning, scheduling, executing campaigns, writing campaign copy, developing collateral, social media content, website content, event attendance, and other marketing-driven components.  Inform and develop visual and concept themes with Creative Director, track and communicate campaign statistics, and other reporting.
  • Work with Portfolio and Sales Leadership to plan and blueprint campaigns and strategy
  • Develop and coordinate communication pieces, both internal and external
  • Work with Digital Marketing management to track and communicate campaign statistics and other reporting
  • Work with Events management to coordinate the sponsorship, design, and materials for related events and tradeshow attendance
  • Manage advertising schedules and placement.  Research, negotiate, and coordinate new advertising opportunities.
  • Develop and coordinate product and corporate "branding" initiatives
  • Online marketing expertise for commercial markets with focus on search engine optimization, social media, demand generation, and lead generation
  • Research, purchase, and distribute sales leads and source lists as required

 

Market/Product Research

  • Utilize internet, industry publications, and other industry and customer resources to research and gather background information on new products and services.  This may include information on market characteristics, market potential, competition, revenue potential, packaging and promotion, and current capabilities
  • Research geographic market size and potential for geographic expansion
  • Work with Social Media team on promoting and advertising articles and content

 

Education & Knowledge Required

  • Bachelor's degree from four-year college or university; or minimum four years related experience and/or training; or equivalent combination of education and experience. 

 

Experience / Skills / Abilities Required

  • Minimum 5 to 7 years commercial marketing experience
  • Current driver’s license
  • Ability to travel occasionally to various meetings, trade shows, etc.

 

 

Scantron is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Recruiting Coordinator, Wendy Hinson at  919 657-6903 .

 

EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.

Job Details

Date Posted December 23, 2019
Date Closes January 22, 2020
Located In Saint Paul, MN
Function Marketing/Communication
Job Type Full-time Employee
Compensation Salary, Varies
Shift Custom
SOC Category 11-2021.00 Marketing Managers
Zipcode 55121
Name Laura Green

This job offers the following benefits

  • 401(k) Retirement Savings Plan
  • Dependent-Care Spending Accounts
  • Flexible Spending Accounts
  • Health-Care Spending Accounts
  • Business Travel Accident Insurance
  • Dental
  • Domestic Partner Benefits (Different-sex)
  • Domestic Partner Benefits (Same-Sex)
  • Life Insurance
  • Long-Term Disability
  • Maternity / Paternity / Family Leave
  • Medical
  • Prescription Drug Plan
  • Short-Term Disability
  • Vision
  • Voluntary Life Insurance
  • Bereavement Pay
  • Holiday Party
  • Paid Holidays
  • Tuition Reimbursement
  • Unpaid Leaves of Absence
  • Wellness Program
  • Merit Increases

This job requires the following skills

  • Market Analysis
  • Marketing Cloud
  • Marketing
  • Marketing Management
  • Marketing Strategy
  • Product Marketing Manager
  • Sales / Marketing Leadership
  • Sales / Marketing Project Coordination / Management
  • Marketing Social Media
  • Marketing
At a Glance
Enjoy these benefits
  • 401(k) Retirement Savings Plan
  • Dependent-Care Spending Accounts
  • Flexible Spending Accounts
  • Health-Care Spending Accounts
  • Business Travel Accident Insurance
  • And More ...
Location