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Marketing Manager

DTN Omaha, NE
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Job Description

DTN is looking for a seasoned professional to fill the role of Marketing Manager. This role will be responsible for executing strategies, campaign development, analyzing the effectiveness of each campaign and developing our lead generation programs. The ideal candidate will play an integral role in building and engaging DTN's customer base within the Energy business and create effective strategies that will promote the long-term growth of DTN. 

Candidates will possess the following experience:

Essential Functions:

  • Develop marketing strategies for projects
  • Drive the marketing and demand generation efforts for DTN in the Energy industry
  • Promote and drive DTN's vision and strategy in the Energy market
  • Build a marketing plan to generate pipeline for direct sales force and with strategic partners
  • Drive demand generation campaigns directly and via the partner eco-system
  • Organize and execute marketing programs that can include digital email campaigns, online advertising, conferences, seminars, and content syndication
  • Monitor lead follow up and conversions to opportunities to build a solid pipeline within region
  • Work closely with the sales team on program development and implementation
  • Create and execute lead generation programs
  • Analyze data to determine campaign efficiency
  • Ensure creative marketing materials undergo regular review and adhere to brand guidelines
  • Develop and communicate marketing plans, campaign results and project recommendations to leadership teams. 

Preferred Qualifications

  • Bachelor's degree in Marketing, Advertising or related discipline
  • 7+ years’ experience in a product marketing role, or demand generation, preferably with software of SaaS
  • Strong organization and prioritization skills
  • Ability to prioritize and multi-task in a fast-paced, deadline driven environment
  • Ability to work well in a fast-paced, collaborative environment
  • Marketing automation, prefer experience with Eloqua and Salesforce
  • Excellent analytics, communication and presentation skills
  • Proven ability to create, lead and execute complex initiatives
  • Strong logical, analytical and creative problem-solving skills
  • Self-starter with a proactive, results-oriented focus with a desire to assume additional responsibilities 
  • Excellent written and oral communication skills required
  • Ability to travel up to 30% of the time
  • Experience with complex enterprise sales cycles and demonstrating marketing's impact on the business thru business models, dashboards and data
  • Budget planning and management skills
  • Collaborate with product marketing and broader communications team in the development of go-to-market strategies/messaging

Key Skills:

  • Eloqua
  • Lead Gen
  • Retarget Campaigns
  • Email Campaigns
  • Product Marketing
  • Team Collaboration
  • Energy Industry Experience

Eligible for benefits day! 401k match dollar for dollar up to 6%!

DTN serves 4 primary markets: Ag, Weather, Energy, and Financial Analytics. This role focuses on our Energy division but will support our matrixed environment. 

Job Details

Date Posted October 14, 2019
Date Closes November 13, 2019
Located In Omaha, NE
Job Type Full-time Employee
Compensation Salary
Experience Level Experienced (7-15 yrs. experience)
SOC Category 11-2021.00 Marketing Managers
Zipcode 68114
Travel Yes - 25
Name Kristi Mariniello

This job offers the following benefits

  • 401(k) Retirement Savings Plan
  • Flexible Spending Accounts
  • Health-Care Spending Accounts
  • Dental
  • Employee Assistance Program (EAP)
  • Life Insurance
  • Long-Term Disability
  • Maternity / Paternity / Family Leave
  • Medical
  • Prescription Drug Plan
  • Short-Term Disability
  • Supplemental Insurance
  • Vision
  • Voluntary Life Insurance
  • Casual Dress
  • Continuing Education Program
  • Discounts on Employer Merchandise & Services
  • Employee Referral Program
  • Flexible Hours
  • Free Parking
  • Health Fair
  • Holiday Party
  • Paid Holidays
  • Relocation Assistance
  • Time-off to Pursue Interests
  • Tuition Reimbursement
  • Wellness Program
  • Bonus Plan
  • Merit Increases

This job requires the following skills

  • Market Analysis
  • Excellent Team Member
  • Software As A Service (SaaS)
  • Analyst
  • Excellent Communication
  • Marketing
  • Marketing Management
  • Problem Resolution
  • Product Marketing Manager
  • Sales - Presentations

This job is related other jobs in these career categories

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At a Glance
Enjoy these benefits
  • 401(k) Retirement Savings Plan
  • Flexible Spending Accounts
  • Health-Care Spending Accounts
  • Dental
  • Employee Assistance Program (EAP)
  • And More ...
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