The Email Marketing and Marketing Automation Specialist is responsible for email scheduling, management, and deployment, to ensure an engaging client experience.
In addition, this role is responsible for supporting our marketing automation tool (Pardot), CRM data (Salesforce) and data tools, including monthly email reporting, updating lists from Salesforce, assisting in automation activities that support Orions lead generation efforts.
Job Duties Include:
Partner with internal stakeholders (Advertising, Client Marketing, Events, Communications) to help develop & implement email campaign plans and execution
Collaborate with creative team members to improve the email and landing page experiences from both a graphic design and copywriting standpoint
Code and deploy all email communications to clients and prospects, including marketing emails, e-newsletters, event invitations, operational communications, and crisis communications
Develop email marketing best practices and ensures we are delivering consistent communications, creating a positive client experience
Maintain Pardot database of customers who have opted to receive our correspondence
Use analytics, A/B testing and other analytical best practice decisions to optimize workflows and decrease the sales cycle from lead to customer
Work with Salesforce Admin to help manage Salesforce CRM integration
High School Diploma, GED or equivalent required
Bachelors degree in Marketing, Communications, Digital or related field preferred
3 years of experience in marketing automation and email marketing required
Orion Industry Certification required within the first 90 days of employment.
position at Orion Advisor Solutions
AsOne-Orion, we accomplish our best work by being personally accountable to each other and the clients we serve. We are creating a welcoming environment where everyone is respected, valued, and heard. Our willingness todisruptourselves, and the industry ensures we stay ahead of client expectations. Thinking differently is in our DNA weinnovate, push boundaries, reject the status quo, and relentlessly pursue transformative outcomes. It is our collective will towinthat drives Orions success and powers success for our clients and everyone at Orion.
Unique offerings include healthcare benefits start on Day 1, student loan repayment, paid parental leave, paid sabbaticals, free access to best-in-class financial planning, "PAWternity" leave, rewards and recognition, and more.
|Date Posted||June 18, 2022|
|Date Closes||July 18, 2022|
|Located In||Omaha, NE|