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Marketing Automation & Email Specialist

Orion Advisor Solutions LLC Omaha, NE
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The Email Marketing and Marketing Automation Specialist is responsible for email scheduling, management, and deployment, to ensure an engaging client experience.

In addition, this role is responsible for supporting our marketing automation tool (Pardot), CRM data (Salesforce) and data tools, including monthly email reporting, updating lists from Salesforce, assisting in automation activities that support Orions lead generation efforts.

Job Duties Include:

  • Partner with internal stakeholders (Advertising, Client Marketing, Events, Communications) to help develop & implement email campaign plans and execution

  • Collaborate with creative team members to improve the email and landing page experiences from both a graphic design and copywriting standpoint

  • Code and deploy all email communications to clients and prospects, including marketing emails, e-newsletters, event invitations, operational communications, and crisis communications

  • Develop email marketing best practices and ensures we are delivering consistent communications, creating a positive client experience

  • Maintain Pardot database of customers who have opted to receive our correspondence

  • Use analytics, A/B testing and other analytical best practice decisions to optimize workflows and decrease the sales cycle from lead to customer

  • Work with Salesforce Admin to help manage Salesforce CRM integration

Education/Experience Needed:

  • High School Diploma, GED or equivalent required

  • Bachelors degree in Marketing, Communications, Digital or related field preferred

  • 3 years of experience in marketing automation and email marketing required

  • Orion Industry Certification required within the first 90 days of employment.

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position at Orion Advisor Solutions

About Us

AsOne-Orion, we accomplish our best work by being personally accountable to each other and the clients we serve. We are creating a welcoming environment where everyone is respected, valued, and heard. Our willingness todisruptourselves, and the industry ensures we stay ahead of client expectations. Thinking differently is in our DNA weinnovate, push boundaries, reject the status quo, and relentlessly pursue transformative outcomes. It is our collective will towinthat drives Orions success and powers success for our clients and everyone at Orion.

Unique offerings include healthcare benefits start on Day 1, student loan repayment, paid parental leave, paid sabbaticals, free access to best-in-class financial planning, "PAWternity" leave, rewards and recognition, and more.

Date Posted June 18, 2022
Date Closes July 18, 2022
Requisition R500
Located In Omaha, NE
SOC Category 00-0000.00
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