Orion is seeking a Digital Marketing Manager to manage PPC campaigns (Google, Bing) paid social network advertising (LinkedIn, Facebook, and Twitter) and trade publication advertising. The Digital Marketing Manager will also manager SEO related activities such as keyword research, on-page and off- page optimization, and identify new opportunities to improve rankings
The ideal candidate will be responsible for supporting all aspects of digital marketing, from implementation and optimization, to reporting and analysis. A successful individual will effectively work with the Digital Marketing team to maximize ROI, drive traffic, and customers.
Job Duties Include:
- Manage and execute new and existing digital marketing programs and tactics to drive leads that contribute to marketing and sales pipeline growth and revenue
- Oversee and manage media buys and media calendar ensuring the successful and timely launch of campaigns.
- Propose and implement A/B testing when appropriate to optimize in-market campaigns.
- Focus on improving paid traffic conversions through conversion rate optimization (CRO)
- Perform competitive audits of all digital marketing channels to better inform positioning, bids, and messaging tactics
- Manage content and engagement activities on all channels to drive increased engagement, leads and followers each month
- Work closely with the development team to ensure technical SEO best practices are properly implemented in newly developed code
Skills and Education Needed:
- Bachelors Degree, Marketing or Communications degree strongly preferred
- 3-5 years of experience in marketing, business, analytics or related field, preferably in SaaS or Financial Services
- Experience marketing within a B2B, enterprise-level sales environment
- Strong skills with marketing tools; including Salesforce and marketing automation, Pardot
- Google Ads certified preferred but not required
- Digital media buying experience preferred but not required
- Experience and involvement with Search Engine Optimization campaigns or projects