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Marketing Content Strategist

NorthStar Financial Services Group, LLC King Of Prussia, PA
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Job Description

Orion Advisor Services, LLC, a wholly owned subsidiary of NorthStar Financial Services Group, LLC is seeking a talented content creator to support the writing needs of our client and prospect facing marketing efforts.

This role requires a sharp ear and understanding of strategic communication development; a high level of creativity; superior attention to detail; impeccable writing skills; and experience working within the financial services or technology industry.


Responsibilities:

  • Brings Orion’s brand story to life by planning, writing and editing multiple content deliverables simultaneously, including:
    • Whitepapers
    • Ebooks
    • Tip Sheets
    • Sales Collateral
    • Emails
    • Infographics
    • Case Studies
  • Produces content for Orion’s website, blog and digital channels, implementing SEO best practices.
  • Finds creative ways to facilitate engagement with Orion’s social media followers across Facebook, Twitter, LinkedIn and Instagram.
  • Considers audience behavior to determine the most effective message positioning, content deliverable, distribution channel, and delivery timing for each project.
  • Collaborates with designers, product marketing, sales, internal subject matter experts, and external influencers to produce relevant content that meets the stated goals for the communication piece or campaign.
  • Actively contributes to the optimization of Orion’s content strategy and brainstorms creative topics and themes that drive awareness and increase revenue.
  • Manages multiple content projects in a fast-paced agile environment, with the ability to efficiently meet set deadlines.<span

Requirements:

The most competitive candidate will have:

  • BA/BS degree or equivalent working experience
  • Minimum of 5 years of professional writing experience
    • 2-3 years of experience within the financial services or technology industry preferred
  • In-depth knowledge of inbound marketing methodology and how to produce messages tailored to customer lifecycle stages
  • The ability to use key business insights and data to inform creative content development
  • Results-driven and driven to use performance metrics to increase effectiveness of future content

Job Details

Date Posted May 17, 2019
Date Closes June 16, 2019
Requisition oDNS9fwb
Located In King of prussia, PA
Department Marketing
SOC Category 00-0000.00
Location