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PLADS Sr Salesforce Marketing Cloud Admin

AFLAC Farmington, CT


Job Summary

Responsible for Salesforce Marketing Cloud and administration best practices, as well as a great feel for the Marketing Cloud solution architecture. Works with individuals to understand the Marketing and Communication needs and provide guidance to their teams and Business Users. Works across teams with individuals to understand the Marketing Cloud Application needs and provide guidance to their teams and Business Users. Performs Marketing Cloud Administrator functions such as managing users/profiles, permissions and sharing, page layout/UI updates, reports and dashboards, and declarative processes. Analyzes and understands business processes and end user needs to effectively prioritize, triage, recreate and analyze system issues to determine root cause and provide solution recommendations.


Principal Duties & Responsibilities

Salesforce Marketing Cloud Solution Architecture

  • Works with the team on declarative solution architecture for new capabilities/implementations
  • Identifies areas of opportunity for Marketing Cloud solutions based on Salesforce updates and new features
    Salesforce Marketing Cloud Administration
  • Performs enhancements to the Salesforce Marketing Cloud platform, including enhancements to processes and workflows, configuring changes to emails and journeys, and updating integrations to Salesforce
  • Performs support and maintenance of the Salesforce Marketing Cloud platform, working directly with end users to resolve support issues, and performing root cause analysis and resolution for issues
  • Engages with representatives from multiple business and/or IT units to develop user requirements for enhancements to the system
  • Analyzes and understands business processes and end user needs to effectively prioritize, triage, recreate and analyze system issues to determine root cause and provide solution recommendations
  • Monitors the health, usage and compliance of the Salesforce Marketing Cloud platform
  • Communicates and collaborates with other technical resources and stakeholders regarding projects within or that integrate with the Salesforce Marketing Cloud Platform
  • Performs as a self-accountable individual who can prioritize well and can work in environments with competing and alternating priorities, with a constant focus on delivery
  • Continually refine business acumen and establish domain / industry vertical expertise


    Education & Experience Required

    • Bachelors Degree In a related field
    • 4 years of experience with Salesforce Marketing Cloud Administration


    Or an equivalent combination of education and experience


    Job Knowledge & Skills


  • Salesforce Certifications
    o Marketing Cloud Administrator
  • In-depth knowledge of Salesforce Marketing Cloud products and functionality
  • In-depth knowledge of Salesforce products and functionality
  • Experience with:
    o Marketing Cloud Implementation
    o Journeys
    o Providing direct user support and training
  • Attention to detail and results oriented, with a strong customer focus
  • Ability to work as part of a team and independently
  • Problem-solving and technical communication skills
  • Ability to prioritize workload to meet tight deadlines


    Salesforce Certifications
    o Administrator
    o Marketing Cloud Email Specialist
    o Marketing Cloud Consultant
    o Sales Cloud Consultant
    o Service Cloud Consultant


    • Acting with Integrity - Clearly states goals and beliefs; lets people know his/her true intentions; does what he she said they would do; follows through on commitments
    • Communicating Effectively - Expresses ideas and information in a clear and concise manner; tailors message to fit the interests and needs of the audience; delivers information in a manner that is interesting and compelling to the listener
    • Pursuing Self-Development - Demonstrates ambition and desire to move forward in his/her career; engages others in discussions about career development; seeks feedback on ways to increase his/her performance; takes advantage of opportunities to build new skills and capabilities
    • Serving Customers - Builds strong relationships with customers; stays aware of customer needs, concerns and satisfaction; responds promptly to customer questions and requests; effectively manages
    • Supporting Change - Enthusiastically participates in new change initiatives and programs; focuses on reasons why changes will work and how they will be beneficial
    • Supporting Organizational Goals - Actively supports organizational goals and values; demonstrates enthusiasm toward the companys goals and mission; aligns actions around organizational goals
    • Working with Diverse Populations - Shows respect for the beliefs and traditions of others; encourages and promotes practices that support cultural diversity; discourages behaviors or practices that may be perceived as unfair, biased, or critical toward people with certain backgrounds


  • Date Posted June 19, 2022
    Date Closes July 19, 2022
    Requisition 886560000
    Located In Farmington, CT
    SOC Category 00-0000.00

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