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GL&D Worksite Mktg Consultant, FL, CT or Remote

AFLAC locationFt. Lauderdale, FL
19 positions

Web Mktg Technology Specialist

AFLAC locationFt. Lauderdale, FL
19 positions
info linkReport a probelm Originally Posted : January 13, 2021 | Expires : February 12, 2021


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Job Location
Ft. lauderdale, FL, United States


Position Summary

The Company



The Division

Worksite Marketing Consultant


The Location

FL, CT and/or Remote


The GL&D Worksite Marketing Consultant is responsible for assisting with developing a product marketing strategy and fully executing all product marketing functions for Group Life & Disability lines of business.


Responsibilities (Principal Duties and Responsibilities)


In alignment with market/channel strategies, develops and negotiates product marketing strategies to meet the growth and retention objectives of Group Life & Disability


Works with internal/external key stakeholders (e.g. Product Manager for existing products, Product Developers for new products/launches, and clients); responsible for identifying gaps or opportunities in product marketing and creating optimal product positioning for three or more product lines (per Divisional scorecards and company goals)


Reviews and approves all product marketing creative including direct marketing and other collateral


Responsible for product campaign strategy, including prioritization and cadence aligned to the goals of market segment leaders


Assists Product Development with go-to-market strategy for launching new products to key audiences, employees, employers, and field force


Works cross-functionally with Sales, IT, Internal Operations, Training, and other functions as needed to provide product marketing expertise in creating and implementing new systems, programs, initiatives, and training for new market segments and channels


Analyzes and completes reports as needed related to marketing activity; conducts proactive audits to identify trends and process improvements


Leads negotiation and development of value propositions for new marketing segments


Takes part in key client meetings, finalist presentations, and equivalent meetings; travels to clients as needed to ensure the delivery of the distinctive, superior, responsive, and consistent service experience
(travel is generally less than 50%)


Responsive, and consistent service experience (travel is generally less than 50%)


Performs other related duties as required


Qualifications (Education & Experience and Job Knowledge & Skills)


Education & Experience

Bachelor's Degree in Business Administration or a related field, 

5+ years of Large Group Life and Disability Benefits 


Job Knowledge & Skills

Ability to set a clear product marketing strategy in alignment with market strategies, collaborating with Product Development, Marketing Communications and other areas to implement


Strong project management skills and proven ability to manage multiple diverse projects at any given time


Product marketing expertise preferred


Excellent negotiation, presentation, public speaking, written & verbal communication skills up to the executive level

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