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Digital Marketing Channel Director

First Data Atlanta, GA

Job Description

Whatdoes a great Digital Marketing Channel Director do?

Fiserv is seeking a Digital Marketing Channel Directorfor our Partner Marketing team. Primary responsibilities are to drive revenuethrough creating and executing an online/offline lead generation and digitalmarketing programs for our partners.  Theideal candidate will have extensive experience in developing, deploying andanalyzing digital marketing campaigns as well as experience in overallmarketing campaign execution.


The position will manage content on our microsites andlanding pages, develop email marketing and online advertising campaigns, andprovide other digital assets and tool kits to our partners. Responsible forweekly reporting and measurement of site traffic, leads and revenue generatedthrough digital marketing campaigns.  Inaddition to digital responsibilities the position will manage other traditionalmarketing tactics like events and trade shows, collateral creation anddistribution and development of sales enablement tools.

Inthis role you can expect to\:

    DigitalLead Generation Strategy\:Own and drive digital strategy for financial institution marketing programs.

    Reporting/MarketingAnalytics\: Own alldigital marketing analytics/reporting for the partnership, showing theeffectiveness of our digital marketing initiatives.

    CollateralDevelopment\: Work withvendors and internal creative services to develop marketing collateraltargeting SMBs. Knowledge of design programs and printing a plus.

    ProjectManagement/Client Facing\:Great project management skills and ability to collaborate with clients everyday.

Basic qualifications for consideration\:

  • Job Location\: either Atlanta GA or Alpharetta GA
  • Bachelors or Masters degree in business, marketing, or similar field
  • 3+ years of professional digital marketing experience.
  • 5+ years of developing traditional marketing campaigns.
  • Strong leadership skills, ability to perform under the pressure and optimize the team's resources to attain the business goals.
  • Superb interpersonal and communication skills with diverse groups of people at all levels inside and outside the organization!
  • General knowledge of all aspects of Digital and Social Media, including social account management, paid media, email marketing, SEO/SEM and web standard methodologies.
  • Hands-on experience with Google analytics, data, optimizations and reporting.
  • Strong sense of design and layout across all platforms.
  • Knowledge of design applications and great eye for creativity is a requirement.
  • 10-20% travel to visit client sites and Fiserv offices

Preferred qualifications for consideration\:

  • Strong knowledge of WorkFront, PowerPoint, Salesforce and Eloqua and the latest marketing technologies desired.
  • Passion for results and data-driven decision-making in the digital marketing field.

Learn more about Fiserv\:

Life moves fast.  And as it does, we know most people arent thinking about financial services But we are.


We help people and businesses move money and information every minute of every day. Our solutions connect financial institutions, corporations, merchants and consumers to one another, millions of times a day, behind the scenes, reliably and securely. 


Were Fiserv, a global leader in Fintech and payments enabling innovative financial services experiences that are in step with the way people live and work today. The companys approximately 44,000 associates proudly serve clients in more than 100 countries, so their customers, members and consumers can move money when and where they need it, at the point of thought. 


Our Aspiration is to move money and information in a way that moves the world. As a FORTUNE 500 company and one of FORTUNE Magazine Worlds Most Admired Companies for the sixth consecutive year, we are committed to excellence and purposeful innovation.


We welcome and encourage diversity in our workforce. Fiserv is an equal opportunity employer/disability/vet

Explore the possibilities of a career with Fiserv and Find Your Forward with us.


United States-Georgia-Atlanta-Atlan-5565 Glenridge Connector

Job Details

Date Posted January 24, 2020
Date Closes February 27, 2020
Requisition 2660541
Located In Atlanta, GA
SOC Category 00-0000.00

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