Our story began in 1921 when two newsmen, Leo Bozell and Morris Jacobs, decided to create news rather than report it. Their first assignment was to protect a private energy company from the threat of public power.
Leo and Morris worked relentlessly to build their business. And by 1960, B&J had become an international agency with a list of clients that rivaled all competitors.
Through the ’80s and ’90s, we were part of several acquisitions and buybacks. In 1986, we were acquired by Lorimar Telepictures, and a short three years later, we purchased ourselves back. In 1997, we were acquired by True North. And in 2001, True North was acquired by InterPublic, the world’s largest agency holding company.
It was time to get back to the ad business rather than the stock market game. Through a buyback in 2001, we once again became an independent, client-focused, employee-owned agency.
Ideas that Transform
We believe anything is possible. That big, bold ideas, executed flawlessly, can truly transform companies, markets and change conventions. That by asking better questions, challenging conventional wisdom and overturning assumptions and prejudices that new possibilities are imagined and visionary ideas are developed. That’s why we think of ourselves as not merely marketing practitioners, but as transographers — actively engaged in the business of transforming markets to help our clients be more successful.
Our service mix is genuinely unique. Some of the big agency holding companies have divisions or properties that do much of what we do — but not all. And not in a truly integrated manner. We know because we were there. For over 80 years we were in the big leagues — as a large multi-national company. But it lost its attraction when focus shifted from clients to Wall Street. So we got back to our roots and have achieved the elusive goal of total integration because we genuinely understand that our whole is greater than the sum of our parts. With experience in the bigs and the heart of a start up, we work side by side with our clients to get results.