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Diversified Financial Services, LLC

Diversified Financial Services, LLC was established in 1969 by Valmont Industries to facilitate the leasing of irrigation equipment that was sold under the Valley Irrigation name. In 1990 Diversified Financial Services was purchased by the Lauritzen Corporation a multi-bank holding company headquartered in Omaha, Nebraska. In January 2007, DFS merged with First National Equipment Financing to create a “Best in Class” equipment financing and insurance company. Diversified Financial is a dynamic financial services company that provides retail financing, leasing, & insurance programs for the agricultural industry.


Since its founding in 1969, Diversified has focused on relationships. In fact, our relationship approach to business is what sets us apart from our competition. We have the tools and process to deliver fast service and the flexibility to provide custom solutions. Diversified has forged long term partnerships with equipment dealers, dealer associations, manufacturers, and customers. We take pride in our ability to meet our partners' needs through exceptional customer service.