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The MSR Group



At The MSR Group, the core of our business is asking questions—the right questions. Our consultants thrive on building research programs that get to the root of clients’ business challenges, uncovering the information they need and providing strategic recommendations they can use. With over 50 years of experience and clients located nationwide, we’ve helped major brands, regional companies, and local Omaha businesses stay competitive in an ever-changing landscape. As our own business continues to grow at a record rate, this is an exciting time to be part of The MSR Group.


Our Work


The MSR Group designs and executes consumer and business-to-business research for a wide range of industries, specializing in financial, retail and advertising. We use proprietary research products resulting from years of development to provide our clients with real-time loyalty and advocacy metrics as well as a full spectrum of other qualitative and quantitative research methodologies. Clients come to us for branding research, advertising and concept testing, perception and awareness studies and more. You may have received a call from our 150-station call center, as we conduct phone and web-based surveys for many customers. Plus, since 2005, The MSR Group has been rated one of the world’s top focus group facilities by an international survey of focus group moderators.


Our Culture


Integrity is not a “buzzword” at The MSR Group or just part of a catchy slogan. It’s the foundation of everything we do. It’s how we conduct business and part of the professional standards we uphold as a member of the America Marketing Association (AMA), the Market Research Association (MRA) and the Council for Marketing Opinion Research (CMOR). It shows in the way we treat our clients and their customers. And, it’s part of the teamwork we demonstrate to each other through mutual trust and respect.


Join Us


We’ve earned a reputation for the high quality level of data and analysis we provide. That starts with a team of committed, professional employees, people who understand that customers are the focus of everything we do and they’re counting on us to do it right. If you’re looking for a place where your efforts are key to helping companies understand and improve the way they meet their own customers’ needs, apply today.