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DESCRIPTION

If you could gain a better understanding of market trends, competitors and customers, as well as affirm your strategic business decisions with proven data, why would you wait? With so many issues facing small and medium-sized manufacturers, implementing data-driven strategies and tactics is crucial to business success. Where does the data come from? MARKET RESEARCH!

Start asking the right questions to get the most valuable data and prevent costly mistakes!

Shelly Stobierski, Director of Research Services for Michigan Manufacturing Technology Center, will be the presenter.