Logic Marketing is looking for a Channel Marketing Manager. We need an interactive marketing professional who will drive strategic, analytical and revenue generating traffic. This position reports to the Director of Interactive Marketing. Essential functions of this position include: Leadership skills, strong capacity for financial modeling, category segmentation to highlight actionable opportunities, strong understanding of optimization techniques and experience with LPO tools such as Ominiture Test and Target and Ad Server technology. You’ll also need to be able to create and lead projects related to landing page optimization, email marketing, mobile marketing and display banner advertising. We offer a competitive salary (cha-ching!), paid time off, company matching 401k and health insurance. Send your cover letter and resume.

Position Summary:
Logic Marketing is looking for a Channel Marketing Manager to join our quickly expanding team. We are interested in hiring an interactive marketing professional who will drive strategic, analytical, and revenue- generating traffic in projects related to Channel Marketing. This person will answer directly to the Director of Interactive Marketing.

Company Description:
Making sense of the interactive marketing landscape requires a unique combination of analytics and creativity. We offer a multidisciplinary approach to finding effective strategies among an ever-changing competitive environment. In a medium where the only constant is change, Logic is in the business of making the good…great.

Essential Functions:  

1. Provide leadership, strategic direction, and interactive expertise to Channel Marketing team members
2. Strong capacity for financial modeling and category segmentation to highlight and communicate actionable opportunities is essential
3. Create and lead projects related to Landing Page Optimization, Email Marketing, Mobile Marketing, and Display Banner Advertising
4. Ensure successful delivery and measurement of key interactive channels
5. Collaborate with other teams to ensure a cohesive marketing message across all channels
6. Responsible for all facets of reporting, measuring, and segmenting-related traffic
7. Perform administrative and clerical duties as needed

Skills Required:  

1. Extensive background in Interactive Marketing knowledge, with hands-on experience in different channels
2. Strong understanding of optimization techniques involving A-B testing and MANOVA
3. Ability to comprehend financial modeling and category segmentation to highlight and communicate actionable opportunities is essential
4. Strong leadership skills and the uncanny ability to apply forward thinking to the way Channel Marketing is defined and executed
5. Meticulous attention to detail, while handling multiple responsibilities
6. Excellent verbal and written communication
7. Possess strong business ethics; be reliable and dependable

Experience Required: 

• A minimum of 5-7 years experience directly managing and leading Interactive Channel Marketing campaigns in a corporate environment
• Experience with LPO tools, such as Omniture Test and Target
• Experience with Ad Serving Server technology

Benefits:

• Competitive salary
• Paid Sick, vacation, and holidays
• Health insurance
• 401k plan with company matching
• Fast-paced work environment

Logic Marketing offers equal employment opportunity to all applicants regardless of race, religion, color, sex, age, national origin, citizenship, or disability.