In the beginning...DialAmerica Marketing began in 1957 as a telephone marketing
arm of Time Inc. (called Life Circulation Company) to sell subscriptions
for LIFE Magazine. The company was incorporated as DialAmerica
Marketing, Inc. in 1976 when it was purchased by the Conway family,
whose entrepreneurial spirit continues to guide and grow the company.
Today...With four decades of experience, DialAmerica is one of the nation’s
largest telemarketing service organizations. We have earned a reputation
as the most knowledgeable and resourceful provider of telemarketing
services. This translates into exceptional advantages for our clients.
For the 21st century...In the years to come, we are confident that our leadership role in
developing creative marketing programs in a wide range of industries
will continue to help our clients reach new heights.
It’s about people talking to people...DialAmerica has become the preeminent magazine subscription marketer,
servicing 60-70 percent of this market segment, DialAmerica also is a
leading provider of telemarketing services for the book publishing,
entertainment, financial services, software and telecommunications
industries.
We have eight company divisions that provide outbound and inbound
telemarketing services for leading companies in diverse industries. They
include:
- Books & Entertainment
- Cause Related Marketing
- Consumer Communications Services
- Financial Services
- Inbound Services
- Membership Services
- Publisher Services
- Software & Video
DialAmerica has 38 branches located in major markets in 18 states.
It handles more than 250 million phone calls annually from more than
6,000 workstations.
The company employs some 10,000 teleservice representatives (TSRs) who
carry on 5 million or more conversations on behalf of the company’s
clients each week.
The telephone has become an increasingly important business tool,
whether to directly increase revenue or to support products and
services.